How to pitch your creator profile to a brand

Before the first message

• Look at what the brand already publishes. Has it worked with creators? In what style, on which network?
• Find the right person: the official account by private message, the contact e-mail on the website, or the marketing or communications lead if you can find them.
• Prepare one concrete idea. "I can feature your new juice in a recipe video" beats "I am open to any collaboration".
• Check that your profile is up to date: dated follower counts, recent content, services, contact. That is where the brand will click.

The message template (short)

Four sentences are enough: who you are, why this brand, what you propose, where to see your work.

Hello [first name or brand team],
I am [name], a food creator in Abidjan. I talk about Ivorian cooking to a community of [number] followers on TikTok.
I really like your [product] range and I have an idea for a recipe video that would feature it naturally.
Here are my profile and media kit: koolab.cc/@name
If the idea appeals to you, I will send a detailed proposal. Have a good day!

• One topic per message. No list of ten ideas.
• No attachment. The link to your profile is enough.
• Proofread once. It matters.

What to send: one link

The person reading you is often on their phone between two meetings. They will not open four attachments. They might click one link. That link must answer everything: who you are, your audience per network with the date, your best content, your services, your contact. On Koolab that is your page koolab.cc/@you; the printable media kit is one click away. If the brand later asks for a PDF, save it from your media kit. But do not start there.

When to follow up

• Wait one working week before following up. Marketing teams have approval cycles.
• Follow up once, politely, in two lines: recall your message and ask whether the topic is of interest. Add something new if you can (a recent piece of content, an event date).
• After one follow-up with no reply, move on to another brand. You can come back in three months with a new idea.
• If the answer is "not now", note the date and ask when to come back. It is often a real "later".

Traps to avoid

• Sending ten screenshots of your statistics. Unreadable, unverifiable, and they clutter the conversation. One link to your profile, that is all.
• Talking about money in the first message. Price comes once the brand has understood what you propose and said "we are interested".
• Copy-pasting the same message to twenty brands. It shows immediately.
• Lying about your figures. A brand can check in thirty seconds.
• Accepting anything for fear of losing the opportunity. If the offer does not suit you, say so simply and propose something else.
• Working with nothing in writing. Even a short message summarising the deliverable, the date and the amount protects both sides.

Track your outreach

After a few messages you no longer know whom you contacted, when, and who replied. Keep a record from the first message: the brand, the date, the idea, the stage (contacted, in discussion, agreed, delivered) and the next action.

On Koolab, the Studio includes a collaboration tracker: you note each contact, its stage, the deadline and, if you want, the agreed amount. It is your private notebook; nobody else sees it. Koolab takes no part in the negotiation or the payment: the tracker only helps you forget nothing.